So with just a week to go till we can shop it, (online and in selected stores March 5th), the campaign images are out and the wait is nearly over for the Rihanna for River Island collection.
Here’s a sneak peek at each piece, in case you haven’t seen it yet. I also thought it was about time to post the rest of River Island’s SS’13 collection too!
First the Rihanna collection: Launched during London fashion week, the collection was very much River Island given a Risqué attitude, targeted at a young market who are in possession of a seriously toned body. There are cropped tops and shorts in their dozens with the collection, but there are definitely pieces similar to those we’ve seen at River Island in previous collections. The footwear for example, huge edgy platforms are the brand’s staple but seem to ring true with Rihanna’s personal style; Bra tops, varsity jackets, maxi dresses and hi waisted shorts, again all very River Island but also pieces similar to those we’ve seen Rihanna in.
I don’t think I’m in the right demographic to be buying from this collection, I’m holding out for the Georgia Hardinge collection in April.
Until then I’ll be shopping the rest of the collection, here’s a round up of what I saw at the previews and some is in store now: