Posts Tagged ‘Max Factor


Beauty Interview – Irish Independent Online

Wednesday January 20 2010

Laura Whiston, a writer and fashion and style blogger from Dublin shares her make-up routine with us.

Morning routine?

After cleansing and moisturising, it probably takes about 10 -15 minutes to do my make-up depending on where I’m going. Nights out can take twice that time.

First beauty memories?

When I was eight, much to my Mum’s delight, my sister and I decided to make a concoction with her make-up. I think we’d been reading George’s Marvelous Medicine (by Roald Dahl)at the time and needless to say it was a one-off occasion!

First product ?

Not product exactly but my birthday is on Hallowe’en so it was glittery false eyelashes to go with a fancy dress costume, I’m not sure if I still have them.

What’s your top tip?

You can’t go wrong with the basics so I ALWAYS check for the foundation line between your neck and face. I probably got that from Cosmopolitan magazine when I was still in school but it serves you well, I think there are times in a girls life when she can smudge a bit and get away with it but the foundation line is the measure.

Do you go out without make up?

No, not unless it is an absolute emergency, and I don’t mean a ‘bread and milk’ type emergency. No one need ever see me without slap!

In the bag and on the wish-list?

Bobbi Brown Skin Foundation SPF15  in the bag (EDIT: Lancôme Juicy Tubes lip gloss in Lychee is also in there and something I can’t actually live without in winter) and Creme de la Mer is on the list …

What’s the most you’ve ever spent on a product and why did you buy it?

I’ve never really gone too mad, I always used to buy YSL Faux Cils mascara, it was about €25 and it lasts about a month. As good as it is, I always thought it a bit of an overspend seeing as most mascara lasts about 3 months. I’m casting round for a replacement.

Do you tend to go for bargain buys or are you swayed by the adverts?

I’m a consummate shopper, so I never bargain hunt. I’m always convinced that there is some reason why anything is cheap. I can be swayed by the amount of sales a product has made, like the Max Factor False Lash Effect mascara sold over 1 million so I’ll give that a go defo.

Where do you head for a beauty fix?

Harvey Nichols / Debenhams / House of Fraser. Big departments stores mostly. It’s such an assault on the senses.

Is there a trend you would like to see come into fashion?

I wish the whole 60’s Twiggy drawn on lashes trend would come back in for a season. I’d love to give that a go. I like fashion that’s a bit whimsical.

Who’s vanity case would you snoop in?

Christina Aguilera or Dita von Teese – I would love to see just how many (or how few) products it takes to look so pristine.

A big thanks to the utterly fabulous Sinead Van Kampen of for including me!


Smashing Smashbox… O-so glamorous.

Eminem is a diva and Maria Carey is quiet!!

At least this is the verdict of the super sweet Daniel Chavez, Director of International Artistry, of cosmetic brand to the stars, Smashbox. I met him yesterday to chat about the latest products for 2009 from Smashbox and he is one of the funnest and funniest people I have met, I walked into the presentation room and he exclaimed at me, “Oh my goodness you are so Gwyneth Paltrow right now”!!! I was so glad that I was wearing my amazing Sass and Bide black rats leggings and slouchy Dior cashmere sweater!!!

Anyway, I have been a fan of Smashbox for about a year now. Smashbox was one of the first-ever cameras and the brand is called so for a great reason. It started out as a professional photo-shoot cosmetic range, to combat the problems or shooting for long periods of time. Sitting under hot studio lights both the Stars and their make-up artists ere getting frustrated with the that fact that the make-up would never stay put. Eye liner would smudge, wind machine hair would mean that lip gloss would end up across the cheek, eye shadow would crease etc etc.

So the great grandsons of cosmetics legend, Max Factor, with their background knowledge and wealth of experience decided that they would create a brand to solve all these problems, a brand for professional make-up artists and stars; and Smashbox was born.

Whenever i’m getting ready to out with the girls I always make a fuss of the company’s O-GLOW, a really quirky liquid blush. It comes out of the tube clear and then changes to a rosy pink to suit your specific complexion when it is rubbed onto your cheeks. Very cool.


Well Daniel informs me that Smashbox has now released the O-BRONZE, a liquid facial bronzer that works in exactly the same way. It starts off as a white liquid and changes to a subtle bronze colour as you apply it to your face. As you apply it there are tiny colour beads inside the liquid that break creating your own customised shade of bronze. You either use on bare skin for a great summery beach look or over your foundation like a traditional powder bronzer.Plus if you only want a natural looking glow you don’t need to use a huge amount so it lasts for ever.


Biggest news, Smashbox are joining forces with with Mercedes to seriously promote LA fashion week!As for the Diva stories, they will stay under wraps… who wants to kill the illusion?!

Smashbox O-BRONZE is €28

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