Apparently we’re set for a bit of summery weather this week. In eager anticipation, I’ve pulled out my ancient Fred Perry polo shirt. I thrifted it when I was in 6th Form and have worn it religiously every summer since. Fred Perry‘s are quite tomboyish, but I love how they represent so many elements of music and sub-culture.
The website, for example says: “1959: The fledgling British Mod movement members were quick to pick up on the shirts suitability for nocturnal activities. …top button fastened under … a mohair suit and durable to wear all night long and still look fresh in the morning. It became the first crossover brand from sportswear to street wear”.
Music and Fred Perry seem to have moved hand-in-hand ever since. Through the 70’s and 80’s with bands like The Jam and The Specials. To the 90’s with Britpop bands like Oasis, Ocean Colour Scene and Blur. This autumn sees the launch of Amy Winehouse’s collaboration with the brand, sketches here:
Amy Winehouse for Fred Perry
Get on the ’80’s style vibe by watching the new Shane Meadows’ ‘This is England’ mini series that starts next month on Channel 4: