Pyjama Girls

Chères Readers,

Happy Friday!

I know the title of the blog is Dublin Fashion, but really it’s style that features here most. I think of fashion as that depicted and decided by magazines, designers and expensive runway shows.  Style is what you and I decide on, what we choose to wear everyday, the way we put pieces together and how we dress ourselves.

Style can also be a rebellion against the expensive, the dictatorial and the ‘norm’. It is why we are inspired by candid or ‘real’ photographs of famous people as much, if not more-so, than we are of their editorial / press shots.

Rebelling against the norm in every sense has long been the remit of the teenager. Although seemingly, any style stance seems to have gone hand-in-hand with music of the time. Last night at the Irish Film Institute in Temple Bar the Pyjama Girls was screened for the first time. Selling out it’s first few shows, the docu-movie follows “a group of teenage girls from the Basin Street flats near St James’ Hospital” Dublin. A group of teenage girls who wear pyjamas outside. Apparently a recent phenomenon, I was speaking to a friend and avid Dubs fan this afternoon, she told me that even as far back as the late ’80’s  she witnessed the ‘trend’ every time she walked to Croker on match day.

The trend has seemingly only come into the public conscience in the last few years and it’s definitely a Dublin / Irish thing; I was talking to a couple of mates in the UK about it recently, just to see if the wearing of PJ’s anywhere other than bed, was popular there too. The answer was a resounding, no. So as much as the trend might not appeal to all and according to the documentary makers, has received a ‘negative response’, I love it. Although it may not be (obviously) tied to music as many similar teenage trends have been over the decades it is what it is; a statement. As much as the girls who are wearing their PJ’s to do their shopping, or hang out with their mates say it’s just comfy, it’s also saying a heck of a lot about who they are. And that is never a bad thing.

Image via Herald.ie


16 Responses to “Pyjama Girls”

  1. April 17, 2010 at 2:19 pm

    Would love to see this film and honestly would love to see this trend extended to “really casual Fridays” in the office! I live in Brooklyn and the wearing of pajamas as pants has been the norm with the teen set here for ages. My Irish-American teen cousins were all wearing pj bottoms as pants when I first moved here almost fifteen (gasp!)years ago. I have to admit that the little old lady in me shook her head a little at first at the style/apparent laziness but now parading pjs wouldn’t even turn my head—it’s really no big deal. Honestly, fashion as a whole has been about comfort for the past few years with the popularity of Juicy sweats and Uggs. I have no desire to wear my flannels on the street myself (I already spend enough time in them!), but I do love that with the millions of pajama patterns and colors out there, they’re a great way for kids to express their individuality, and an affordable way to dress.

  2. April 17, 2010 at 6:27 pm

    I really want to see this film. I saw it on Ireland AM and the comments the viewers were making were horrible. One man said that all they want to do is ‘go out get a boyfriend and get pregnant at 16 and drop out of school.’ What the hell? How can you judge someone so harshly from just their clothes? It completely opened my eyes to how much people rely on clothes to make their mind up about someone. I know pyjamas don’t exactly give the best impression about yourself, but surely it’s not bad enough to sum them up as basically, a sl*t.

  3. April 17, 2010 at 6:34 pm

    love it. i say kudos to them.

  4. April 17, 2010 at 8:36 pm

    Tesco in the UK has recently banned people wearing PJ’s in their stores so it must be a problem there too! Never really noticed it in the UK myself but see it all the time here.

  5. April 17, 2010 at 8:58 pm

    I hear they don’t actually go out in the PJs they sleep in, but rather have ‘day’ pyjamas and ‘night’ pyjamas?? And apparently the ‘trend’ is starting to spread to the UK, especially Liverpool and Manchester. Oh and Tesco has apparently issued a pyjama ban? Strange times, indeed…

    Personally, I’m still not sure what to make of this. I don’t think it’s admirable to take pride in being dependent on social welfare instead of seeking work (which I believe is essentially where the ‘trend’ came from). But at the same time, I’m kind of intrigued by this subversive statement – I guess it’s kind off a ‘f**k you’ to the government/system which has failed them….

  6. 6 ams
    April 18, 2010 at 8:45 pm

    looking fab in Image mrs btw!

  7. April 18, 2010 at 9:09 pm

    Ha I love this trend! It’s so ridiculous its fascinating! Would love to see the film!

  8. April 19, 2010 at 7:05 pm

    ooh as a Dublin girl in the UK this is making me oddly homesick:) definitely an Irish thing, i think, though i know Danielle Lloyd (of tabloid fame..) got banned from a Tesco for wearing tracksuit pants that LOOKED like pyjamas. also the look abides in college libraries- its exam term and im seeing girls all over the place dressed in those weird tartan flannel trousers. i think they come from Jack Willis. ick..

  9. 9 shauna
    April 26, 2010 at 9:54 pm

    thats my sister :)…the film is brilliant 🙂

  10. March 14, 2012 at 12:21 am

    You’ve got it the wrong way around. “Fashion” is fleeting, and can be, as you say “a rebellion against the expensive, the dictatorial and the norm” while ‘style’ implies a certain level of elegance, a designer’s eye and a degree of timelessness. Top Shop sells (crap) ‘fashion’ to chavs and neds, ‘some’ of whom, rarely, may pull a few pieces off with ‘style’. While Georg jensen makes jewellery with ‘style’ and rarely make ‘fashion’ pieces. Same with Charles Jourdan shoes etc. 🙂

  11. July 7, 2012 at 12:24 am

    So public pyjama wearing in Dublin dates back to the 80s? How prophetical they were – didn’t Rihanna do it recently in Pucci at the premiere of Battleship? (So unfair. I’m not allowed to wear pyjamas to work for health and safety reasons, apparently!) Also Jessica Alba wore a satin pyjama-type suit by D&G at one of her premieres in ’09, didn’t she? Impressively ahead of the curve!

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