Ever since New Look enlisted the modelling talents of Luke Worral for their menswear ad campaign, their womenswear range, it seemed, was lacking an equivalent. Today,however, they announced that teeny tiny Gossip Girl, Taylor Momsen would be stepping in to fill the stylish gap.
The ads are simple and focus equally on both the clothes and Taylor Momsen. Her quintessentially rock chick, grunge look is perfectly prettied-up to create a more mainstream look for the High Street market. I really like this first image, the washed out images serves to enhance the paleness of her skin and hair and along with the dress it all makes her trademark khol-lined eyes and dark nail varnish really stand out.
I’m looking at the campaign images aesthetically here, but as far as marketing goes, recruiting a popular actress from a very popular TV show is a stroke of genius. New Look has its followers, but the fashion-forward crowd would just as quickly shop in H&M or Topshop as they would New Look. So in grabbing Taylor Momsen for this seasons campaign, will New Look succeed in making their stores first point of call for shoppers? That remains to be seen, but it has undoubtedly created quite a fashion coup, I for one can’t wait to see the posters in-store. It’s refreshing to think that some of the pieces she’s wearing actually look like she would wear them through choice.