03
Feb
10

New Look’s Fashion Gossip

Ever since New Look enlisted the modelling talents of Luke Worral for their menswear ad campaign, their womenswear range, it seemed, was lacking an equivalent. Today,however, they announced that teeny tiny Gossip Girl, Taylor Momsen would be stepping in to fill the stylish gap.

The ads are simple and focus equally on both the clothes and Taylor Momsen. Her quintessentially rock chick, grunge look is perfectly prettied-up to create a more mainstream look for the High Street market. I really like this first image, the washed out images serves to enhance the paleness of her skin and hair and along with the dress it all makes her trademark khol-lined eyes and dark nail varnish really stand out.

I’m looking at the campaign images aesthetically here, but as far as marketing goes, recruiting a popular actress from a very popular TV show is a stroke of genius. New Look has its followers, but the fashion-forward crowd would just as quickly shop in H&M or Topshop as they would New Look. So in grabbing Taylor Momsen for this seasons campaign, will New Look succeed in making their stores first point of call for shoppers? That remains to be seen, but it has undoubtedly created quite a fashion coup, I for one can’t wait to see the posters in-store. It’s refreshing to think that some of the pieces she’s wearing actually look like she would wear them through choice.

Advertisements

5 Responses to “New Look’s Fashion Gossip”


  1. February 3, 2010 at 7:11 am

    Nice post.i like very much.for more new fashion trends plz visit

  2. 3 White Rabbit
    February 3, 2010 at 11:53 am

    I love these pieces! They are quite common though these days, you can buy similar one almost everywhere, so you are right, the campaign is crucial!

  3. February 4, 2010 at 11:32 am

    just when i quit my job there…blah!


Let us know what you think in the box below!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Shop Once Removed Vintage

Who Was Here?

  • 2,418,234 hits

Subscribe to Whisty’s Blog

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,412 other followers

Follow Whisy in Instagram

A little #neoclassical #architecture for a #sunnyafternoon in #southwestlondon .
.
.
#countryhouse#chiswick#blueskies#columns#pillars#classical#statelyhome#countryretreat#travelling Such #splendour with #neoclassical #symmetry and #fluffyclouds in #Chiswick
.
.
.
#statelyhome#countryestate#pillars#columns#blueskies#nature#southwestlondon#london While #puntingincambridge on the #rivercam we went #travelling under the #bridgeofsighs .
.
.
#cambridge#river#travel#punting#university#college#stjohnscollege#architecture#bridge#arches#windows#greyskies#england#cambridgeshire #limestone #wysteria and rows of #bicycles #Cambridge is so pretty
.
.
.
#travel#england#architecture#sidneysussexcollege#cycling#baskets#university#college Dramatic #skies to match the #architecture in #Cambridge today
.
.
.
#england #staycation #travels #travelling #university #college #church #tower #redpostbox #bicycles Last night at #Barbican after watching #Obsession there may have been a little #dancinginthestreet in #bcbgmaxazria #shoes .
.
.
#nightlife#architecture#cityscape#skyscrapers#streetstyle#style#fashion#dancing#urban#viviennewestwood#scarf#centrallondon#nightlife#lightbeam Love this fella! Loved going out #celebrating your #18thbirthday in #nottingham last weekend @jackmonaghan13 .
.
.
#famtime #happy18thbirthday #cousins #marketsquare #notts #leopardprint #streetstyle #fauxfur #crombie #fashion #pinkhair #laterpost #thisguytho The #bustlingcrowds and #tallships make #Greenwich a #beautiful #destination on #sunnydays
.
.
.
#historic#maritime#london#southlondon#cuttysark#thames#river#spring#blueskies#clouds#contrails
Follow whistyblogs on Twitter

LaWhisty on Pinterest

Follow Me on Pinterest

Flickr Photos

More Photos

Latest Visitors

February 2010
M T W T F S S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

Archives

Categories

Stats 01/06/11 – Now

wordpress visitors

%d bloggers like this: