29
Jan
10

Alexa Chung, Pepe SS2010 Campaign

Ah, who cares whether Alexa Chung was axed or she quit from her MTV US show ‘It’s on with Alexa Chung‘. I certainly couldn’t give two hoots. As far as the Transatlantic trendsetter is concerned, all I care about is;

1. The fact that I want that flippin’ Mulberry Alexa‘ bag more than I have ever wanted a bag before in my life; I saw it in Brown Thomas last week and could only marvel at its magnificence. Upon clutching it in my grabby mitts, the sales assistant asked me if I needed “assistance” (!) I told her, ruefully that I was only playing dress up with it…

2. She’s a bit on the skinny side since the move (please don’t lose any more dear girl); but 3. and most importantly, I love that she still manages to look so ridiculously fabulous after four years on the top of the style stakes.

Take her new ad campaign for Pepe jeans par example. These candid / behind the scenes shots (whether real or staged) show just how utterly fantastic the Chung is, especially in this first pic.

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4 Responses to “Alexa Chung, Pepe SS2010 Campaign”


  1. January 29, 2010 at 11:27 pm

    Big fan, would love to have her over for tea!

  2. January 30, 2010 at 6:20 pm

    I am in love with that bag too. I think it comes in two sizes? There are two in House of Fraser for 800 euro in tan and mustard. I’m just wondering now what can I sell????

  3. January 31, 2010 at 10:05 pm

    i like her but it feels like im watching her waste away!

    • 4 whisty
      February 1, 2010 at 12:00 pm

      You’re right!It’s all a bit grim isn’t it. I thought the days of looking like a skeleton in a frock had passed with the rise of models like Lara, Daisy and Rosie…


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