29
Sep
09

Pepe’s AW09 Collection isn’t Just About Jeans

Pepe AW09 Walk Through Dublin 4I was asked along to the Pepe AW09 preview in Dundrum this morning to view a collection that was so far removed from what I imagined it would be I came away delighted.

Yes, it’s true there was a fab collection of denim pieces; distressed jeans, skirts with button detailing and mini’s with multi-coloured rivets and badges pinned all over the back pockets. But it was the other elements of the collection that surprised me; namely the soft leather jackets in colours from classic black to red, lilac and grey. All with individual details, like visible zips, laces, stud buttons and belts. I also noted a beautiful tuxedo jacket, fully lined with striped satin and featuring welt and flap pocket detailing.

The AW09 collection, incorporates femininity in a big way, with pussy-bow blouses, ruffles, lace, fur detailing, crochet panels, ribbons beading and an abundance of dresses. From pencil skirts to floaty silk shifts in deep jewel colours there is a dress here for every eventuality, from the boardroom to the bar. The company have channelled a hybrid 70’s style;  kind of hippie chic with a groupie edge. Think Almost Famous at Woodstock, they have combined dresses with loose, sheer sleeves and bold prints; fitted knits and large floppy hats.

Another look that Pepe have included, is a kind of chic, rock chick; the usual vintage / distressed elements of this popular look but with a twist. For example, leopard print, on soft Mohair-style knits or studded long-line waistcoats, teamed with purple satin. The collection was a complete surprise, I have to admit that if I do spend an afternoon shopping in Dundrum or in town, Pepe would not normally be a shop that I would consider venturing into. In fact I’m not entirely sure that I have ever even been in the Dundrum shop before, which is a pretty awful thing to admit given what I blog about.

This mornings fashion experience has not only opened my eyes to Pepe but also to the fact that there a so many shops I haven’t even been tempted to wander into in Dundrum let alone in the city centre. I really need to be more opened minded about what shops I buy from.

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4 Responses to “Pepe’s AW09 Collection isn’t Just About Jeans”


  1. September 29, 2009 at 6:06 pm

    Interesting post Laura! I admit Pepe reminds me of sweatshirts and jeans I wore as a teenager, must check it out though..thanks for inspiring us!

  2. September 30, 2009 at 12:48 am

    Jeez, I used to live in Pepe as a teenager… I quite like the look of the leather jacket in the first photo and the ruffle shirt is amazing.


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