Okay so here we go; the FRow (front row) at Burberry Prorsum’s closing show at London Fashion Week were:
Gwynneth Paltrow, Liv Tyler, Stella McCartney, Emma Watson, Carine Roitfeld, Anna Wintour, Freida Pinto, Alexa Chung, Daisy Lowe, Agyness Deyn, Erin O’Connor and Mary-Kate Olsen… as well as up and coming style setter, Jameela Jamil (T4, Channel 4). That is one powerfully stylish ‘Frow’. If these women are supporting you and sitting on the Frow at your fashion show, which is representing a ‘homecoming’ for your brand, which is closing London Fashion Week that is celebrating its 25th anniversary, you have one heck of a show to put on.
What’s more, Emma, Alexa, Freida and Gwynneth were all wearing Burberry Prorsum and looking fantastic to boot. Naturally I’m favouring Emma Watson’s metallic sparkles but Alexa Chung rocked that mac so well she’ll have set a new micro-trend by the weekend. Hmmm, I wonder, do Topshop have affordable Burberry style macs anyone..? So what was the actual show like? I mean, with a crowd like this one you’d be forgiven for thinking that the catwalk would come second, but ever since I saw the clips and images from the show first thing this morning, it’s all I’ve been able to look at all day.
It’s amazing how on first glance I just adored this collection, it usually takes a few looks for me to really get and understand a collection or where a designer has gone / is going with it creatively. But Burberry Prorsum SS10 was so immediate and I still can’t get enough of it hours later. It is totally wearable, utterly chic and feminine, as well as being, elegant and classic with striking design detailing and structure that makes it totally refreshing.
The twists on the classic Burberry mac were ingenious; shortening the hemlines and sleeve lengths, adding rouching and draping on the shoulders and lower coat, using sheer or shiny fabrics in pretty pastels and neutrals. Removing the sleeves also meant that the classic mac became an evening dress in at least one instance. Even though the collection embraced femininity in both fabric and shape, masculine elements, like black buttons, large leather belts with chunky buckles all prevented it from becoming overly pretty.
Dresses varied between simple shift dresses in shiny fabrics; draped and rouched skirts in silk chiffon and shredded foil, (see Emma Watson). All worn with brown leather belts, ankle socks and sky-high platform heels in pale tones. It looked to be an absolute triumph, reports say it was the ultimate homecoming. The icing on the cake was a glittery, sparkly silver shower of ticker tape along the catwalk during the finale. Verdict: it was an utterly perfect fashion show.
Check a video of the show: