20
Aug
09

Fashion Breakthrough SS10 Fashion Show

Fashion Breakthrough Catwalk lo res Tuesday afternoon I was lucky enough to be invited down to Meeting House Square, Temple Bar to watch a fashion show showcasing the SS10 collections of some of Dublins most promising new designers. It was part of Fashion Breakthrough, an bi-annual event organised by designer Lisa Shawgi to promote and showcase Dublin’s hottest, upcoming fashion talent. The SS10 show was for press and trade only but it featured some strong themes to bear in mind when we’re considering next season’s wardrobe.

Salmon pink, featured heavily throughout with three or four of the designers including it in their colour palettes. Old fashioned Paisley was given a refreshing and modern twist with a number of the designers re-creating the traditional pattern in both vibrant and pastel shades. Excess fabric was also a key theme, with draping, layers and ruffles featuring in all the collections. The show was then followed later that evening by a current-collection show from the same designers; that show was open to the general public.

The designers showing SS10 were, in running order:

Sinead Doyle – Her brand of “luxury daywear and contemporary structured womenswear” in a simple palette of black, white, gold and salmon created a SS10 collection that was as edgy as it was feminine. Black structured jackets with pleats and satin lapels were teamed with pretty pastel skirts and dresses. From flowing salmon and golden ‘origami’ silks to fitted and tailored separates, Sinead Doyle’s SS10 bridged the gap between designer and commercial clothing.

Unicorn by Sophie Rieu – “Playful quirkiness” was definitely evident in her SS10 collection. Large ruffles and drapes increased the volume of fabric giving a richer look and feel to the jersey fabric that was used throughout. The ruffles adorned dresses, skirts and blouses alike, where as the draped detailing was saved for pretty day dresses. The Palette was simple; pale creams with deep berry and red highlights.

Sarah McGahon Hats – (not pictured). Sarah McGahon learnt all things millinery in London and worked with some huge names in, not only hat fashion; Stephen Jones; but also John Galliano, Basso and Brooke and Erdem.

Zoe Boomer – “Unpretentious glamour” is the favoured taste of this designers clientele. The palette of her SS10 collection included various shades of greys and salmons and a burst of colour with a tropical-print silk. Skirt lengths ranged from maxi to super mini but the theme spelt out relaxed, urban chic. Simple, drop-waisted mini dresses in silk-satin and jersey were teamed-up and dressed down with simple cardigans to create a prefect spring wardrobe for 2010.

Bébhinn Flood – This collection was the most intricate and detailed, showcasing Bébhinn’s talent for hand-crafting fabric to create the “vintage chic” that her brand is all about. Frills, bows and flowered headpieces ensured a fabulously feminine feel along with floral fabrics and peach coloured satin. Her collection included a more grown-up element with Capri pants, cropped jackets and boleros which contrasted nicely against the pretty, floaty summer dresses.

Lisa Shawgi – This was the collection I was most eager to see, not only because I knew about what inspired Lisa through our chat last week; but because “eye catching” and “feminine” are not words that one always associates with knitwear design. None the less, she achieved just that as figure hugging maxi-dresses and floaty layered skirts were created in bright pinks and vibrant yellow. Details included, strapless dresses, cowl-necklines and contrasting edges and cardigans that created a collection that will please and surprise even the most seasoned of knitwear wearers.

After the show I also poppped by the ‘pop-up’ boutique on Cow’s Lane to browse and see the designs close up. Sheesh it’s fabulous and I got to chat with Heidi Higgins who released her first ever collection three months ago. She’s delightful and her collections pretty darn great too. www.heidihiggins.com. The boutique remain sopen until saturday, Aug 22nd.

Pop Up Boutique lo res

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6 Responses to “Fashion Breakthrough SS10 Fashion Show”


  1. August 21, 2009 at 7:52 am

    Great work Whisty! The detailed descriptions of designers are very good.

    I posted about the event as well on http://quirkyfashion.com and your interview with Lisa Shawgi was a great reference! I hope you don’t mind if I link to your blog.

  2. 3 quirkyfashion
    August 25, 2009 at 11:30 am

    Thanks Whisty! The liking is mutual..you seem to know pretty much about what is going on in Dublin…great work!


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