After seeing Lara Stone grab the Louis Vuitton SS10 ad campaign reins from Madge, (she’s all D&G this season) I think we were right to hope there’ll be few more treats in store. I’ve perused a couple of ads this week namely the Burberry Prorsum and edc / Esprit SS10 ads. When I first saw Burberry’s, I swooned at how utterly perfect Emma Watson is for the brand just as much as I swooned at the pieces she is wearing. (Still cannot bring myself to yearn for a Burberry-check bag though…). Because I had seen the collection – LFW belonged to Burberry Prorsum – and Emma Watson in Burberry so much already, as much as I do love them I wasn’t completely blown away by the ads. But I mean who doesn’t love a Mario Testino shoot? What’s more, Christopher Bailey played a part on this one too. But I was delighted to hear that Alex Watson, Emma’s brother was in the ads with her. Because her look is so perfect for the brand, opting to include her brother in their ads is just a great choice, plus, it really is too cute!
I have a teeny tiny issue with the second ad campaign however. Julia Restoin Roitfeld and Daisy Lowe for Esprit… hmmm. I think Esprit must be absolutely huge in Continental Europe, its casual range reminds me of yoga obsessed swedish nannies or Spanish exchange students. This is of course no bad thing, just because I’m a total aerobics dodger, it doesn’t mean I hate on those who aren’t! The thing is, when I look in the window at Esprit I would never associate their clothes with either of these two young women. So I’m just hoping that Esprit have created a harder or edgier collection to suit the choice of ‘faces’ they have chosen for their SS10 ad campaigns. Otherwise I just don’t get it, I’ll have to actually go in and have a look at what they have then… oh wait now….. ah right, yeah I get it now.
Score Esprit. I guess I won’t be the only one curious to see what you have to offer that appeals to these two chicas. Hmmm, if I wanted to revamp the image of my casual wear brand I’d go with them too. Especially as Daisy and her fella look gorgeous in edc and Julia looks stunning in Esprit.