Pics from the Zuku launch at AWear

I went along to the launch of ZUKU by K.S.O. at A|wear last night. The Henry Street store looked fabulous with the entire front of the upstairs decked out like a run-down French boudoir. Lots of peeling wallpaper, crystal chandeliers and faux fireplaces made up the back drop to the fashion launch. I have selected a few of the different pieces from the show above to give you an idea of what both the store and the clothes look like.

L-R, I love the way that the first look has been styled, the layered dress, cardi and coat are perfect for autumn. A black jumpsuit is still a fabulous alternative to an evening gown or cocktail dress and this one is really elegant. With black tights and a long-line knit the black city-shorts would look amazing, I love the detail on the white shirt too. Lastly a bit of glamour was injected, this super-pretty white layered mini dress is gorgeous and €100!

New Clothing Ranges by Zuku for AWear

US labels, Aryn K., Collective Clothing and BB Dakota, will now be available in A|wear Attic on Henry Street, thanks to Zuku by K.S.O.

That’s a whole lotta names, what on earth does all that actually mean? Let’s start with A|wear, we know that this is one of Ireland leading high street stores. We also know that they have a special boutique–style section in their Henry Street store called Attic which is aimed at shoppers who like something a little different.

So what or in this case who is K.S.O.? Kate Scully-Owens, founded Zuku around 5 years ago; a fashion wholesale and distribution business that was aimed at bringing US based labels to independent boutiques throughout Ireland. BB Dakota, Aryn K. and Collective Clothing are some of her labels and they are being officially launched in A|wear this week, marking the opening of her first retail space. A|wear wil find itself in great company, Collective Clothing, a New York brand, is stocked in Bergdorf Goodman and Macy’s. BB Dakota counts Rhianna amoung its fans and Aryn K has been seen on stars like Alex Chung and Beyoncé.

Image credits clockwise from top left: BB Dakota, Aryn K and Collective Clothing, I am loving that ‘Laurie Red Mini Skirt’, from BB Dakota, it’s looking to be around €58 which isn’t too bad I guess. I’m really looking forward to having a proper look at the collections!