Irish Designer, Joanne Hynes, to be NYFDA 2010 Student Mentor

Joanne Hynes, one of Ireland’s leading fashion and jewellery designers, has taken on the challenge of mentoring the student finalists in this years coveted Nokia Young Fashion Designer Award. Last years awards saw hundreds of fashionable types gather in the old Habitat building on Dame Street to see NCAD student, Aoife Gallagher, win the prestigious award having been mentored by Irish knitwear designer Tim Ryan. The fashion event was definitely one of my favourites in Dublin last year, the atmosphere in the room as well as the quality and originality of the designers’ collections made it a fantastic event.

This years students met their mentor over breakfast at the Morrison Hotel last week as she shared design tips and advice. One piece of fashion advice she gave was, to divide the price of an item of clothing by the number of times you think you will wear it, to make it a worthwhile purchase. I love this piece of advice, I was only saying to a friend earlier today, that there is nothing better than paying a little bit more for something to find yourself still loving and wearing it years later. I have a beautiful Versace top that I bout about 12 years ago that I now estimate to have cost me 0.07p. That’s what you call a worthwhile purchase.

Of the collaboration with the awards, Joanne said, “I am extremely excited at the opportunity to mentor these young designers. I love hearing their ideas and helping them transition brilliant thoughts into works of art. I am very much looking forward to seeing what [they] come up with. The motivation and creativity of this year’s finalists is exceptionally inspiring”. It sounds as though this years event is going to be yet another fantastic show, I can’t wait to see the designs, let alone the final show pieces. Photo: Joanne Hynes with model Yomiko in one of the designers pieces.

The inspiration for this years designs is www.ovi.com, Nokia’s information portal.

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