On Tuesday night in Paris, Alice Dellal, Lily Cole, Jean Paul Gaultier, Eva Hertzgovina and Ellen von Unwerth joined Sonia Rykiel for the launch of her fabulous lingerie range for H&M. They, along with 2000 guests sat under a giant lit-up replica Eiffel Tower in the Grand Palais for a preview of the Sonia Rykiel pour H&M collection which goes on sale this saturday. (December 5th). The magical show was a kind of French Alice in Wonderland, set designer Simon Costin recreated a spectacular Champs Élysées complete with the white rabbit and giant mushrooms in amongst the floats. Models showed off the pieces as they sat on swings or stood against giant books atop floats that travelled through the room.
It is the first time a designer collaboration with H&M has resulted in a lingerie collection and it is absolutely gorgeous. It’s not just your pants and vest kind of collection, there is everything included, from pretty French knickers to corsets, pyjamas to dressing gowns, headbands to slippers. It’s enough to make you want to organise a sleep-over! Fabrics include silk, chiffon and velvet with rhinestone and Grosgrain detailing and with the couture shows using underwear as outerwear, see John Galliano AW09 collection for Christian Dior, this collection will definitely encourage us to do the same. I’ll be channelling my inner siren and following suit!
Margareta van den Bosch, creative advisor of H&M said of the collaboration.“Who better than Sonia Rykiel to make lingerie chic! These styles are really new, sensual and very feminine yet “dressed”. I love the stripes, which are so modern, and the black and nude colours are very flattering. It’s about looking good underneath for your own sake”. Of the show she added, “It was the most magical evening. Sonia Rykiel is so totally Parisian, the epitome of chic. It was such a thrill to work with a fashion icon like Sonia Rykiel. The lingerie collection is really the perfect Christmas gift”. You listening Santa???
The lady of the moment, Sonia Rykiel with fellow design genius, Jean Paul Gaultier
Lily Cole in Sonia Rykiel por H&M
Kate Bosworth
Eva Herzigova
Ellen Von Unwerth
Prices range from €7.95 for thong briefs to €29.95 for a rosette brassiere or fitted body. A full-length asymmetrical velvet dress is €79.95, a silk kimono peignoir €59.95 and velvet tuxedo pants €39.95
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