Yesterday afternoon River Island held a preview of their ’09 Christmas Showcase. Knowing the store, like we all do, I was expecting their usual range of pretty, affordable party dresses perfect for the office Christmas party, college ball etc. I was surprised however to find that there was barely a dress to be seen. It was all about, statement accessories, like big ‘gold’ animal brooches, rings and pendants; sequinned snoods, cut-out driving gloves, and jewelled head pieces. It looked more like a showcase of goodies you’d want to receive for Christmas rather than wear for the Christmas party.
What I also noticed was that in-keeping with the AW09 trends, the glamour / grunge theme was there but instead of it being all about black, River Island’s design team have injected colour into the trend. The leopard-print faux fur coat was teamed with distressed denim, key pieces were in navy blue and pale grey and sequins were red, pink, white and purple. If you ask most women who shop on the high street they will undoubtedly agree that River Island is all about the details; from jeans to handbags, this store designs with the finishing touches in-mind. By adding beading, Rhinestones, tassels and studs, etc. they manage to create an individual style that is unique to their store. It came as no surprise then, when I found that the beautifully embellished knitwear pieces stole the show… so to speak. Continue reading ‘River Island’s in Party Mode’